Privacy Policy

Last updated: January 2024

Pirro Perdi Pet ("we", "our", or "us") is committed to protecting your privacy. This policy explains how we collect, use, and safeguard your personal information when you visit our website or make a purchase from us.

Information We Collect

We collect information you provide directly to us, as well as certain information automatically when you use our website.

Information You Provide

When you create an account, place an order, or contact us, we may collect:

• Name and contact details (email address, delivery address, billing address)
• Payment information (processed securely through our payment provider)
• Order history and preferences
• Information about your pets (species, breed, age, dietary requirements)
• Communications you send to us

Information Collected Automatically

When you browse our website, we automatically collect:

• Device information (browser type, operating system)
• IP address and approximate location
• Pages visited and time spent on pages
• Referral source (how you found our website)

How We Use Your Information

We use the information we collect for the following purposes:

Order Fulfilment

Processing and delivering your orders, sending order confirmations and shipping updates, and handling returns or exchanges.

Customer Service

Responding to your enquiries, providing nutrition advice, and resolving any issues with your orders.

Account Management

Maintaining your account, storing your preferences, and managing subscription services.

Website Improvement

Analysing how visitors use our website to improve functionality and user experience.

Marketing Communications

Sending promotional emails and updates about new products, but only if you have opted in to receive them. You can unsubscribe at any time.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract: Processing necessary to fulfil orders and provide our services
• Legitimate interests: Improving our website and services, fraud prevention
• Consent: Marketing communications and non-essential cookies
• Legal obligation: Compliance with tax, accounting, and other legal requirements

Information Sharing

We do not sell your personal information to third parties. We may share your information with:

Service Providers

Third parties who help us operate our business, including:

• Payment processors (to handle transactions securely)
• Delivery partners (to ship your orders)
• Email service providers (to send order confirmations)
• Analytics providers (to understand website usage)

These providers only receive information necessary to perform their services and are contractually obligated to protect your data.

Legal Requirements

We may disclose information if required by law, court order, or government request, or to protect our rights and safety or that of others.

Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required by law.

• Account information: Retained while your account remains active, plus 6 years after closure for legal compliance
• Order records: Retained for 6 years for tax and accounting purposes
• Marketing preferences: Retained until you withdraw consent
• Analytics data: Typically retained for 26 months

Your Rights

Under data protection law, you have the right to:

• Access: Request a copy of the personal information we hold about you
• Rectification: Ask us to correct inaccurate information
• Erasure: Request deletion of your personal information in certain circumstances
• Restriction: Ask us to limit how we use your information
• Portability: Receive your data in a machine-readable format
• Objection: Object to processing based on legitimate interests
• Withdraw consent: Where processing is based on consent, withdraw it at any time

To exercise these rights, contact us at [email protected]. We will respond within one month.

Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• Encryption of data in transit using SSL/TLS
• Secure payment processing through PCI-compliant providers
• Regular security assessments
• Staff training on data protection
• Access controls limiting who can view personal data

International Transfers

Your information is primarily stored and processed within the United Kingdom and European Economic Area. If we transfer data outside these regions, we ensure appropriate safeguards are in place, such as standard contractual clauses approved by the relevant authorities.

Children's Privacy

Our website is not directed at children under 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us so we can delete it.

Changes to This Policy

We may update this privacy policy from time to time. Significant changes will be communicated through our website or by email. The date at the top of this page indicates when the policy was last revised.

Contact Us

If you have questions about this privacy policy or how we handle your information:

Pirro Perdi Pet
Unit 14, Avonmouth Business Park
Bristol BS11 9DH
United Kingdom
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your information appropriately.